It's simple.
I’ve learned that the best ideas often come from keeping things simple.
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For me, that means starting with a clean, organized space, an iced coffee in hand, and the mindset to take on whatever challenge comes next. Whether I’m redesigning a landing page, figuring out how to integrate AI into my workflow, or obsessing over the perfect colour palette for my latest home project — I’m all in.
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Creativity isn’t just what I do; it’s what drives me. It keeps me curious, pushes me to innovate, and gives every project a sense of purpose.
Work Experience
Plusgrade | Tech
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Optimize workflows and user experience by implementing templated assets, exploring AI-powered automation to streamline design production, and collaborating with cross-functional teams to enhance digital touchpoints.
Visual Designer
August 2023 - Present
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Drive brand consistency and engagement by designing 50+ marketing assets, including, email designs, social media graphics, google display ads and videos, ensuring cohesive branding across three business units.​
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Led the design strategy for seasonal and promotional content, ensuring timely delivery of 50+ design assets per quarter while maintaining alignment with company goals and performance metrics.
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Managed a comprehensive design review process, ensuring consistency and quality across all digital assets, leading to a 25% reduction in revision cycles and faster project turnaround times.
Make-A-Wish Canada | Non-Profit
Graphic Design Specialist
August 2022 - August 2023
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Strengthened brand presence by creating innovative design assets for print, digital media, and event graphics, enhancing visibility across multiple channels.
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Contributed to the Make-A-Wish mission by developing thoughtful visual solutions that resonated with audiences and reinforced the organization’s core message, helping generate more donations to continue funding wishes.
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Collaborated with cross-functional teams to produce tailored visual content that effectively conveyed the Make-A-Wish story, aligning with strategic communication goals.
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Designed impactful materials that engaged key stakeholders—including donors, volunteers, and the community—motivating action and fostering support for the organization.
Evolve | Agency
Graphic Designer
February 2019 - August 2022
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Strengthened brand presence by creating innovative design assets for print, digital media, and event graphics, enhancing visibility across multiple channels.
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Successfully handled multiple, high-pressure projects simultaneously, ensuring each met tight deadlines while maintaining superior quality.
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Delivered innovative design solutions using Adobe Suite, successfully navigating approval processes and adapting to shifting project demands.
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Contributed to smoother workflows and faster execution through proactive problem-solving and creative adaptability.
Education
Mohawk College
Advanced Diploma in Graphic and Web Design
January 2015 - June 2018
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At Mohawk College, I gained a solid foundation in graphic design, mastering tools like Adobe Creative Suite and learning key principles such as typography, colour theory, and layout. The program helped me develop a versatile skill set, covering everything from branding and print media to digital design and web development. Through hands-on projects and collaboration, I honed my ability to think critically, solve design problems, and effectively communicate ideas, preparing me for the fast-paced creative industry.
