This project involves developing promotional web assets for IHG One Rewards Accelerated Bonus promotion, meticulously adhering to their stringent brand guidelines. The objective is to elevate visibility, attract potential guests, and drive direct bookings through a comprehensive suite of digital assets including display ads, native ads, meta ads, and storefront banners. 

 

Each component is designed to resonate with IHG Hotel and Resorts brand identity, utilizing consistent colours, typography, and imagery while effectively communicating compelling promotional offers. By focusing on seamless integration across various digital platforms and devices, alongside rigorous A/B testing and optimization, the project aims to achieve increased engagement, higher conversion rates, and significant revenue growth during the promotional period.